Marketing the Write Way℠
Virtual Assistance for Professionals & SBOs
PORTFOLIO -- WEBSITES, RESUMES, AND BLOGS ... OH MY!
I work hard. Real hard. This is because my clients are important to me, and it is reflected in my work. Below are a few samples of my writing, editing, and graphic design projects. They include:
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Websites (one is a personal branding site)
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Blog
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Postcard
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Brochures & Business Card
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White Paper
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Billboard
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Resume
In addition to the types of projects listed above, I have written, edited, and designed newsletters, procedure manuals, curriculum, LinkedIn profiles and professional biographies, team biographies, newspaper ads, job ads, and PowerPoint presentations. As a Certified Professional Resume Writer, I have written hundreds of executive resumes.
I LOVE MY WORK AND MY PORTFOLIO SHOWS IT
... some include testimonials
Some of these projects include testimonials (actual screenshots from my LinkedIn profile). and, one of these projects deserves special attention. Not only do I include a testimonial for this project, I also include a 3rd-party testimonial that was shared with me in private. You will want to read it!
WEBSITE -- COPYWRITING | CONTENT WRITING | DESIGN | CREATION
I wrote and created everything you see on this website.
BILLBOARD -- COPYWRITING | DESIGN | CREATION
You could even say I design billboards!
WHITE PAPER (COVER PAGE & PAGE 1) -- COPY EDITING | DESIGN | CREATION | SOME CONTENT WRITING
Client -- Busby TEAM Consulting: White paper is 6 pages. Above shows the cover page and page 1.
Designed and copy edited the entire document and did some copywriting
White Paper PDF
MARKETING TESTIMONIAL SHOWN ON LINKEDIN
From Former Busby TEAM Consulting Pres./Owner
Testimonial Shown on my LinkedIn Profile
WHITE PAPER (PG 3) -- COPY EDITING | DESIGN | CREATION | SOME CONTENT WRITING
Client - Busby TEAM Consulting: 6-page white paper. Above shows page 3.
Designed and copy edited entire document, and did some copywriting
White Paper PDF
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TRI-FOLD BROCHURE (INSIDE & OUTSIDE COVER) -- COPYWRITING | COPY EDITING | COMPLETE DESIGN | CREATION
Client -- Busby TEAM Consulting: This brochure highlights the Learning Burst Model with strong visuals caputing the workshop.
I wrote, copy edited, designed, and created the entire document.
Brochure PDF
SAVE-THE-DATE (Golf Outing) -- COPYWRITING | DESIGN | CREATION
Client -- Safer Foundation: Designed to entice people to visualize a fun day away at the golf outing, Notice company logo on cup?
MARKETING TESTIMONIAL SHOWN ON LINKEDIN
From Former Safer Foundation Employee
Testimonial Shown on my LinkedIn Profile
Convinced yet?
BLOG -- CONTENT WRITING | COPYWRITING | DESIGN | CREATION
For Design Realign, Inc.
I wrote, created, and designed everything in this blog article.
INTERIOR DESIGN BLOG AT A GLANCE
For Design Realign, Inc.
I write. create, and design everything on this blog.
>>> SPECIAL PROJECT SPOTLIGHT <<<
World-Renowned DR. CHERYL B. RICHARDSON -- Personal Branding Website
A "Who's Who" in America | Recipient of Multiple Prestigious Awards | Known Globally for Her Work
Worked Several Years in Thailand, Singapore, Malaysia, Indonesia, Philippines, Korea, and Hong Kong
Dr. Cheryl B. Richardson was a very successful business owner and former executive with McDonald's Corporation for 20 years. She approached me one day to help her with some marketing. She was being honored in a publication as a "Who's Who" in America. She was quite well known and very much loved--BY EVERYONE--but, even still, she wanted me to brand her and help her stand out online. I told her a personal branding website would be the way to go. She already had a separate business website. I created her 11-page personal website with the sole purpose of branding Cheryl the way she deserved.
SOME OF THE 'WHAT AND WHY' BEHIND THE CREATION OF THE SITE (this is worth the read!):
1) Cheryl LOVED purple. It was her favorite color, so I knew I wanted to incorporate purple into her website.
2) Cheryl had recently been honored with a prestigious award at The Hilton (Chicago) and was also gifted with a surprise book in honor of her called, "Celebration of our Dear Cheryl" that included over 90 thank you letters to her. The book was purple, and you will notice below, I included this book on her website banner. You will also notice, I created this website to look like each web page was a page out of a book.
3) On the 'Meet Cheryl' web page, I included Cheryl's philosophy on life (quote) in the banner along with the book she was presented. This quote was in all her email signatures, so it was so fitting to incorporate it into the website banner.
4) Also, on the 'Meet Cheryl' page, I included slides of her that were shown of her in a presentation the night she was honored / awarded at The Hilton. The 'Meet Cheryl' web page truly and perfectly branded who she was.
5) I created a 5-page curriculum vitae and uploaded it to her website to show her incredible leadership and work history.
6) Each year, Cheryl hosted a VERY LARGE holiday party in her home--with well over 100 people--for some fun and great networking! This included a huge Scrabble tournament scattered throughout her home. You will notice I incorporated Scrabble words on her Contact Page.
These are just some of the highlights from Cheryl's personal branding website. Further below, you will see the testimonial Cheryl wrote on my work as well as an email Cheryl forwarded to me that she received from a friend who raved about her new website. I was so happy to know my hard work paid off and Cheryl received the attention she deserved.
WEBSITE (11-PAGE PERSONAL BRANDING SITE) -- CONTENT WRITING | COPYWRITING | COPY EDITING | DESIGN | CREATION
Client -- Dr. Cheryl B. Richardson: Personal branding website was 11 web pages.
Designed, wrote, and created the entire personal branding website
MARKETING TESTIMONIAL SHOWN ON LINKEDIN
From World-Renowned Dr. Cheryl B. Richardson
Testimonial Shown on my LinkedIn Profile
AMAZING 3rd PARTY TESTIMONIAL EMAIL (SHOWN ABOVE)
Forwarded to Me from Cheryl
If you are struggling to read the above email screenshot, here you go:
Hi, Carla,
I just shared my website with Tonia Bxxxx who put together the book that was presented to me. You can feel her enthusiasm in her message. I told her it was all you!!! I just gave you some info. You are the genius behind it. Here are her comments:
Wow, Cheryl!
I just read through every page of the entire website! Phenomenal! I love how the purple stripe (your favorite color) is streamed throughout every page. I love all of it. The quotes, the link to your book, the testimonials, all the information of everything you have done, are doing, and plan to do. The website is such a great replica of you. The details are amazing. Like on the contact me page for you, the words success and persevere in scrabble letters (the Scrabble parties you throw every year). That is amazing. All of the associations and companies that you are affiliated with, your clientele, and the 100% satisfaction rate. Even your community involvement and numerous awards and certifications. Your credentials. Cheryl, your curriculum vitae. I love how you monogrammed your initials on it. And, they too, are in your favorite color! This speaks volumes. I am honored that you put your book on there. The website is fabulous.
NOTE TO READER: The rest of the content in the email pertains to other things.
POSTCARD DIRECT MAIL PIECE
For Barrington Running Co. -- COPYWRITING | DESIGN | CREATION
This postcard was a "shoe-win"!
BUSINESS CARDS -- COPYWRITING | DESIGN | CONTENT
Created these business cards for this new start-up.
Postcards PDF
Biz Cards PDF
PRIVATE NAME, MBA
Private Name -- Economic Development Director
PROFESSIONAL RESUME -- CONTENT WRITING | COPYWRITING | COPY EDITING | DESIGN | CREATION
Client -- Thierry Basle, MBA.
As a Certified Professional Resume Writer, I recently wrote and created this resume in a way to set him apart from others.
Now are you convinced?